What is SEO ? How does SEO work?
What is SEO? How does SEO work? SEO stands for “search engine optimization.” It means the process of improving your site to increase its visibility when people search for products or services related to your business. The better visibility your pages have in search results, the more likely you gain attention and attract prospective and existing customers to your business.
SEO is the art of persuading search engines to recommend your content to their users as the best solution to their problem.
In order to collect information on web pages, search engine bots “crawl” sites to create an index. At the same time, Digixnow SEO analytic bots always follow up the sites that they provide service with. That’s why Digixnow business partners always have the top ratings on search engines You can think of the Worldwide Web a bit like a spider web — the bots (or spiders in this example) travel from page to page by links.
Once the bots get this information, an index is created. Search engine algorithms then review the index based on hundreds of ranking factors to determine which pages should appear where on the search engine results pages (SERPs) when users type in a specific query.
Unlike paid search advertisements you can’t pay search engines to get higher organic search rankings, which means SEO experts have to put in the work. That’s where we come in, keep in mind that ,this isn’t a “set it and forget it” type of process — search engine optimization, after all, focuses heavily on optimizing pages. This means keeping your content up to date, adding information to target relevant keywords, gaining relevant backlinks to your site, and much more.
The newly updated SEO Periodic Table also includes a list of Toxins that detract from SEO best practices. These are shortcuts or tricks that may have been sufficient to guarantee a high ranking back in the day when the engines’ methods were much less sophisticated. And, they might even work for a short time now — at least until you’re caught.
How to measure the performance of SEO?
Professional SEOs track everything from rankings and conversions to lost links and more to help prove the value of SEO. Measuring the impact of your work and ongoing refinement is critical to your SEO success, client retention, and perceived value.
The ranking is a valuable SEO metric, but measuring your site’s organic performance can’t stop there. The goal of showing up in the search is to be chosen by searchers as the answer to their query. If you’re ranking but not getting any traffic, you have a problem.
But how do you even determine how much traffic your site is getting from searches? One of the most precise ways to do this is with Google Analytics.
Google Analytics (GA) is bursting at the seams with data — so much so that it can be overwhelming if you don’t know where to look. This is not an exhaustive list, but rather a general guide to some of the traffic data you can glean from this free tool. Digixnow specialists can send you detailed data on your website’s optimization. You can click on Digixnow contact info, and contact us for detailed information.
Why is SEO important for marketing?
SEO is a fundamental part of digital marketing because people conduct trillions of searches every year, often with commercial intent to find information about products and services. Search is often the primary source of digital traffic for brands and complements other marketing channels. Greater visibility and ranking higher in search results than your competition can have a material impact on your bottom line.
However, the search results have been evolving over the past few years to give users more direct answers and information that is more likely to keep users on the results page instead of driving them to other websites.
Also note, that features like rich results and knowledge panels in the search results can increase visibility and provide users more information about your company directly in the results.
In sum, SEO is the foundation of a holistic marketing ecosystem. When you understand what your website users want, you can then implement that knowledge across your campaigns (paid and organic), your website, your social media properties, and more.
Now we know all about what kind of benefits SEO has for small and big corporations. Digixnow offers you the best quality service at affordable prices. After you contact our team members we will reach out very soon to provide domestic and international SEO analyzes of your business. In addition will provide your website’s domestic and international SEO optimization quality, link referrals, and a map of your website. If you want to get more information on the service we provide now contact our team and send us the form on the website.