Digital marketing is always evolving, and it can be tough to keep up with the latest trends. But it’s important to stay ahead of the curve so you can stay on top of your competition. Here are four digital marketing trends that you need to know about in 2019:
- Voice search is on the rise
With the increasing popularity of smart speakers and virtual assistants, voice search is becoming more and more common. In fact, ComScore predicts that 50% of all searches will be voice searches by 2020.
This trend has major implications for digital marketers. First, you need to make sure your website is optimized for voice search. This means using natural language keywords and providing brief, concise answers to common questions.
Second, you need to think about how you can use voice search to your advantage. For example, you could create a skill for Amazon’s Alexa that gives users information about your product or service. Or you could create a Google Action that lets users schedule appointments or make purchases directly through voice.
- Chatbots are becoming more sophisticated
Chatbots are computer programs that simulate human conversation. They’re commonly used to provide customer service or answer basic questions.
As chatbots become more advanced, they’re starting to play a bigger role in digital marketing. For example, chatbots can be used to collect leads, provide personalized recommendations, and even place orders.
- Visual search is taking off
Visual search is a type of search that uses images instead of words. It’s becoming more popular as people become more accustomed to searching with images on mobile devices.
This trend has major implications for digital marketers, especially those in the ecommerce space. If you sell products online, you need to make sure your product images are optimized for visual search. This means using high-quality images and descriptive keywords.
- Augmented reality is going mainstream
Augmented reality (AR) is a technology that overlays digital information on the real world. It’s commonly used in mobile games, but it’s starting to be used in other areas as well.
For example, IKEA recently launched an app that lets you place virtual furniture in your home to see how it would look. And beauty brands are using AR to let customers try on makeup before they buy it.
This trend has major implications for digital marketers. AR provides a unique opportunity to engage with consumers and provide a truly immersive experience. If you’re in the retail space, you should consider how you can use AR to enhance the shopping experience for your customers.
These are just four of the many digital marketing trends that you need to be aware of in 2022.