Charles Darwin wrote many ideas on his On Origin of Species about adaptation. Key to species surviving is adapting to where they live. And, this adaptation is key to surviving not only for animals, but also for businessmen and business.
Little bit of philosophy
In Green Hills, Rancho Palos Verdes, California you can find an interesting grave. Inscription on the grave says “Don’t try”. Very demotivating isn’t? Especially when such quote is written on the grave. But, what if I say that the person in that grave is Charles Bukowski, famous author. What he meant wasn’t that you should be lazy, and chance will just come along. He meant that you shouldn’t try to fight against all odds, but rather adapt to your current situation. Or how such an idea was interpreted by Bruce Lee in an interview in the Pierre Berton show in 1971. “Be shapeless, formless, like water. You put water into a cup, it becomes a cup, you put water into a bowl, it becomes a bowl, you put water into a teapot, it becomes a teapot. Now water can flow, or it can crash, be water my friend”. Now let’s see how we can use this idea for business surviving
Adaptation as a key to business surviving
Imagine that you are a trader in China in 2018. You have a wildlife farm of bats, you sell fried bats. Now, we are not gonna look at this from a moral point of view, just from the business point of view. COVID-19 with himself, and now no one needs your fried bats. What can you do? You can try to continue selling the same thing, but no one’s gonna eat your fried bats. In fact, this is dangerous both for you, and for your customers, and the government is gonna close your store anyway. You can get rid of both bats and your wildlife farm, which would mean that you are gonna lose future income. Best option is that you should sell these bats to medical laboratories, it wouldn’t endanger people around you, you would have at least some income, and you would help scientists to find the cure. Your income and business survives
This is called adapting. you should never throw away what you have just because you can’t work in the same way you did before. Changes are inevitable. There is a big chance your business is not gonna be the same way throughout your life, you must be able to face changes. Evolution is not getting better and better, evolution is adapting to the current ecosystem. Adapt, and you will get your benefits. One of the best ways to adapt, is having good digital marketing, if you wish to learn more about it, click here.
